Create a Branded Packaging Experience

Today, many sellers sell largely online. Selling online is very useful. Sellers can reach beyond local clients to find buyers all over the world. At the same time, sellers must be careful about precisely what they sell and how they package it to the world. Sellers who largely sell online need to be able to show their packages and make it clear they are providing valuable goods. They also need to make sure that anything they sell will arrive in good condition to their intended destination. Even more importantly, they need to provide packaging that will surprise and delight the recipient the second they open the package. The packaging and the act of taking something directly out of the box makes it more important than ever to create a stellar first impression.

Delighting the Customer

Your goal should be to delight the customer the second they see the item you’ve shipped. Studies show that people who see something special they like are more likely to show these items on Pinterest and other website such as Instagram. As you do that, you’ll find that it is possible for your grow your business because people love not only the product that you’re selling but also way that you bring it them. You want to capture their attention in an expected way. Organic sharing this way is one way to create repeat business and make new clients.

Packing a Basic Box

Many things go into creating the experience of opening the box and creating what is known as a branded packing moment. You should start with a box as the base for your packaging supplies. It should be large enough to hold the items you’re shipping. Think about the use of tissue paper as well. Another thing to think about is the use of tissue paper. Tissue paper holds your items in place all during the shipping process. Using custom made wrapping paper in a colorful shade creates a unique experience.

The Details

After settling on the basics, it’s time to add lots of wonderful details. Details make the package come alive and add a personal touch at the same time. Now is the time to grab the customer and make them think about becoming a repeat customer. This is where you’ll want to put in your business card and other personal touches. Consider offering the client a nice discount on their order. This will give them added incentives to pay attention to your business and think about you can provide for them.

Customizing It

Even if you do lots of business, it’s possible to create a custom experience for your clients. It takes only a minute or two to create a personal note for each client. You can also think about including a small gift based on the customer’s personal tastes. A little package of candy makes it clear that you’re thinking about the customer’s needs. You can also consider including a sample of any additional products you sell. For example, if you are selling food products, you might include a jar of honey for the recipient can sample. All of these opportunities present the chance to create a total experience for your client and make it clear you have something special to offer.


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